Our company has been growing for many years now, from what started as a two person start up, we now have several departments and a small building filled with people. We feel like we have really made it, and our business has been steadily growing since the beginning. There may be an end to the growth, but nothing that we have seen from a distance yet. We are expecting the growth to continue for at least a year at the same rate as now, and only then will it potentially slow down a bit, but still maintain the upward trend. So those of us who started this enterprise have had to slowly add different departments over the years, depending on what our needs at the time were. But with our new focus on strategic planning, we are trying to think ahead and anticipate what we will need to get ready for, and what needs to be taken care of now in order to best prepare.
We all agree that a public relations division is going to be need be created and grown, and the quicker the better. We are already at a place where journalists will call and we aren’t sure what their motive is and what story they are planning to write. We need someone who is trained to answer those types of questions, but who better still is able to put together a plan for the future, a road map for the public facing image of the company. We have been so busy trying to keep up over the last few years, the growth was almost unmanageable. But now that we are better able to catch our breath and look around at the business we have built, we are beginning to see that there are areas where we can start to focus in order to better prepare for the future of the company. We need to be proactive, and a public relations representative is going to be the best option for that to succeed.
As of now, we are thinking we will try to hire an experienced public relations professional who can help us to set up the plan and the road map, and who also can help us grow the unit, hiring a few more people to work under the position in the near future. But we also need to find someone who really loves to work for smaller companies, that are start up in nature, and that may or may not have a highly perceived public profile. For us, a public relations professional is going to help us work on that profile, and will help us to prepare for any negative news that could come up in the future. We want to plan ahead enough in advance that we are able to get ahead of any bad news before it hurts us. This is the main motivation we have in looking to start a public relations unit, because we want to be prepared with a narrative in case anything negative will happen for us.